Smart Cocoon is an IOT startup company who came up with a solution to bring balanced temperature to every room in your house using their smart climate control system. Their smart booster fan that sits under your vent grill, controls the airflow and balances the temperature and at the same time saves you up to 20% on your energy bill.
Smart Cocoon came to us short after their product was released to the market. Our online marketing experts connected with the founding team as well as sales team to get a clear picture of their product and the target market. We decided to leverage Facebook and Instagram to promote their product. Our first step was to define their buyer personas to get a better sense of their best audience to go after. Based on that we created relative landing pages and used proper messaging to create the campaigns. After presenting each campaign creatives and messaging to the client and receiving their feedbacks the campaigns were launched.